My name is Pia Long and I've lived fragrance for over 25 years. I’ve sold it. I’ve marketed it. I’ve written about it. I’ve made it. I understand it from multiple viewpoints.

I provide fragrance businesses with perfumery, copywriting, strategy, marketing, trend reports, training and creative problem solving they need to stay ahead.

I write features about fragrance for magazines and blogs - Perfumer & Flavorist, ODOU, Basenotes, The Scented Letter (The Perfume Society), my own blog and others. I am also a council member of the British Society of Perfumers.


In 2016 I founded Olfiction with Nick Gilbert. Take a look at the services we offer and get in touch to find out what we can do for you.